← Features
Product

Cookieless Analytics: Measure Everything, Ban Nothing

Datalenk stores nothing on the visitor's device, so the analytics needs no cookie banner. EU-owned, EU-hosted, and built to survive the next data-transfer ruling.

2 min read

Datalenk stores and reads nothing on the visitor's device. No cookies, no localStorage, no fingerprinting. That single design choice removes the consent-banner trigger for your analytics, keeps the 50 to 60% of visitors who refuse consent in your numbers, and shrinks your GDPR surface to a paragraph in your privacy policy instead of a compliance project.

What it does

  • No cookie banner needed for analytics: nothing on the device means no ePrivacy consent trigger for measurement.
  • No consent-refusal data hole: you keep the visitors that banner-dependent tools lose the moment someone clicks "reject".
  • EU-owned and EU-hosted: a French company on EU infrastructure, no US entity, so US data-transfer rulings do not touch you.
  • Ad-block resilient: first-party collection through your own domain recovers much of the 40%+ loss that tech-heavy audiences inflict on third-party scripts.

How it works

Uniqueness is estimated with a rotating, salted daily hash instead of a persistent identifier, so you get unique-visitor counts without tracking people across sites or storing personal data. The script is 2KB, async, and SPA-aware. You add it once; there is nothing to configure and no banner to wire up for the analytics layer.

We say "GDPR-friendly by design", never "100% compliant, guaranteed", because cookie law is interpreted differently across member states and vendor marketing is not case law. What a genuinely cookieless, EU-hosted tool gives you is a strong, documented, good-faith position and the smallest possible exposure, not magic immunity. The reasoning, including the GDPR-vs-ePrivacy distinction, is laid out in full on the deep-dive.

Why this matters now

Platforms keep making measurement depend on their goodwill, and EU-US data transfers have been invalidated twice with a third challenge pending. A tool that collects no personal data on EU-owned infrastructure is indifferent to how that litigation ends. That is the durable position, and it is the default here.

Go deeper

What GDPR actually requires from analytics: . The EU-hosted landscape and where Datalenk sits: . Why the Schrems litigation matters: .

Measure 100% of your visitors, banner-free. Cookieless, EU-hosted, GDPR-friendly. Try Datalenk free.

FAQ

Does cookieless analytics really need no banner? If the tool stores and reads nothing on the device (Datalenk does not), the ePrivacy consent trigger for analytics does not apply. Conditions and interpretations vary by country, which is why we show the reasoning rather than just claim it.

Where is my data hosted? On EU-owned, EU-based infrastructure. Datalenk is a French company with no US entity, so US data-transfer frameworks do not apply to your data.

How accurate are unique visitors without cookies? Very close for practical purposes. A salted daily hash estimates uniqueness with a small trade-off at the edges, in exchange for privacy and banner-free compliance.

Measure the money,
not the pageviews

Cookieless, EU-hosted analytics that ties every visit to real Stripe revenue. Free in beta.